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Find some reasons for being shopaholic- Shopkick


I love shopping in retailer stores but sometimes I feel guilty for spending too much time and money on it. With the app, Shopkick, I found a reason for shopping, that is, to save more money and treat myself while shopping. “In 2012, Nielsen rated Shopkick the 4th most widely used shopping app – behind Amazon, eBay and Groupon.”

Treat yourself while shopping

How does it work? Shopkick is a shopping rewards program with no plastic cards, no confusing rules, no applications to fill out, and even no purchase required. With this shopping app in their smartphone, consumers can rack up points called “kicks” while waking into their favorite stores such as Target, Macy’s, Best Buy, Crate&Barrel, Old Navy, American Eagle, Toys”R”Us, Exxon and Mobil convenience stores. Other alliance brands include Procter & Gamble, Kraft, Unilever, Coca-Cola, Intel, HP, Disney, Sony, Colgate, Clorox, etc. Users can also collect “kicks” by browsing catalog, scanning products, and making purchase. Collected “kicks” can be redeemed for various rewards such as gift cards,  iTunes song downloads, movie tickets, and more. Shopkick is available for iOS and Android devices.

Shopkick in numbers

Since launching in August 2010, by Feb. 2013 Shopkick has acquired 4 million users and has driven more than 17 million verified walk-ins to stores, 29 million product scans and millions of transactions. It announced its first profitable quarter in Q4 2012, generating $200 million in revenue for its merchant and brand partners. Shopkick’s users viewed more than 1 billion products in the app within three months since it launched the new version, shopkick 3.0, in Oct. 2012. With it, each user viewed over 100 products  per day compared to 5-8 products per


Users can exchange “kicks” for gift cards, a free Starbucks latte, Facebook Credit, movie tickets,  or designer merchandise. What’s more, they can choose to donate their kicks to non-profits! Here tells you how much $ a kick is worth.

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Walk-In & Barcode Scanner kicks

When users walk in certain stores, shopkick will automatically send you a notification of kicks to collect. Instead relying on GPS triangulation,  shopkick created a highly accurate inaudible audio signal that can be detected by smartphones that have the app installed. The audio signal is either broadcast through a small transmitter in the store, or played directly through the store’s existing music system. Besides that, users can use built-in camera in the app to scan the product barcode to gain extra kicks.

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Link to your credit card photo 5 (1)

Users can link their Visa or MasterCard to shopkick app and collect  additional kicks when make a purchase using this registered card. Simply filling in credit card info on the app, you can gain 1 kick for every $1 spent or more bonus kicks if purchasing more than certain amount.

Find kicks waiting nearby

By using your current location, shopkick map shows you available kicks around you. The signs below each store tell you what kind of kicks you can collect, for example, the little blue means walk-in, bar code means scan products, and card means card payment.

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 Mark favorite Items on Lookbooks

photo 3A great new feature that allows users to plan shopping beforehand is the “Lookbooks“. It’s an at-a-glance look at what’s inside each store. Users can browse the latest picks and deals, and save favorite items to the list. Next time when they walk in the store, those items will pop out and remind what products they liked a few days ago. The info icon on the bottom right will give you more details such as price and promotion date.

Unlock kicks for next walk-in

One of the features that I like most is to unlock a catalog and gain extra kicks. On the welcome page we can see some kicks that are locked. Tapping on the lock, you will see a few catalogs. As you view more pages on the catalog, the lock bar on the top will increase and finally the kicks will be unlocked which you can redeem when next time walking into the store. It actually drives people to plan their shopping trips at home, and more more products viewed at home means more kicks earned at walk-in. According to Shopkick, 52 percent users build up walk-in kicks at home.

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Benefits for retailers and brands?

For consumers, it is a useful app which helps them to save time and earn rewards from shoppings. As for retailers and brands, what kind of benefits  are they looking for? First, it drives more traffic to physical stores. Second, promotion campaigns are incorporated with kicks on shopkick which enables brands to reach more consumers. Besides, it boosts purchases on certain categories that retailers want to promote. For example, in order to find the products to scan, consumers are led to some aisles they rarely go to such as Lawn &Garden, retailer private labels, etc. Finally, it generates interaction and relationship with customers. Below is the example of SONY encouraging customer engagement.

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P.S. After Target and American Eagle’s nationwide rollouts, Macy’s has also introduced Shopkick into more than 7,000 stores and 250 U.S. malls.



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Get to know myself, Track my moves!

Fun Run Logo

Feb. 7 Thu.

9:30am-11am WAKE UP, USE iPHONE IN BED

(All in iphone) Checked emails, checked FB and replied message (friend and family), checked the weather using apps Yahoo Weather and Weather Channel, googled information about t Form 1098 which my parents just received regarding tuition payment.

11am-13am LUNCH TIME

Cooked lunch and browsed NYU website; eating lunch while watching Everybody Loves Raymond on TBS (no cables in my hose…), searching for Broadway show ticket and ChinaAirline ticket at the same time.

13pm-15pm COMPUTER

Sent email thorough NYU email, finished coverletter, used google translate and Yahoo dictionary (on PC), checked emails and FB (on iPHONE)


Reviewed photos in iphone, read ads on subway, saw Brooklyn people protest on 42nd street

16pm-18:30pm IN CLASS

Check msg and bank account app on iphone


Discussed subway ads with friend, Shopped for food in Chinese supermarket

20:30pm-23pm HOME

Cook, ate while watching Youtube and reading FB (on PC), sent Broaway ticket links to FB message, shared two articles from mashable FB page (one is Sony Photography Award photos, the other one is about gmail privacy), liked WordPhotographyOrganization FB page, sent Whatsapp and LINE message (on phone)


Used LINE to send message and call family, downloaded school readings from NYUClass



Feb. 9 Sat.


Wake up, turned on TV to watch Blizzard News on NY1 channel, video called family and friend on skype to show them the snow (on iPONE), went out to take photos and shared on LINE (on iPONE)


Ate mile and oats (Nestlé and Quaker) and checked MTA website to see if subway operates normally before I went out.


Read school reading, took a snap, read ads on subway


I used google map app to find direction. Before we met, we texted each other to check where we were instead of calling. After we met up, we decided to go to central park first because that morning I saw from news a lot kids were snow sliding in central park. We took pictures there and send to each other through mobile SMS message. While eating in the cafeteria, I chose TAZO tea bag instead of Lipton because TAZO is used in Starbucks. I showed my friend the pictures in my cellphone and camera about my trip to Mexico.


That day was Chinese New Year’s Eve and I was invited to dinner at my Taiwanese friend’s. I called them when I was on No.7 train and it’s the only train which has cellphone signal. Before heading to their house I bought gifts (Taiwan and China brand) in a Chinese supermarket. My phone was out of battery so I couldn’t use google map, I asked for help from others instead.


There were 8 people in the dinner. Most of them are more than 50 years old, so most of the time I just listened to their topics which I am not really interested in, such as insurance, kids, church work, health, etc. After dinner, we watched CCTV New Year’s Gala on TV and talked about the performances.

23pm HOME

My phone was dead for whole night and I felt insecure, so the first thing I did after going home was to charge my phone and check messages. Then I turned on laptop to check emails, receive phone bill thorough email and made payment on CHASE website, read FB to see how my friends celebrated the new year and liked their photos. I was going to read news about Taiwan so I went to Yahoo Taiwan website. However, I was distracted by entertainment and beauty news and linked to a beauty blog article which teaches how to touch up your makeup…

1 am  IN BED

Used iphone to watch a video from Tony Award and searched about it. Searched for recipes and read other’s cooking blog.


Feb. 10 Sun.

8:30am- 9:30am WAKE UP, PLAY IPHONE

Checked email and FB, sent whats app and LINE message, downloaded background scene from LINE, received LINE sticker from friends, edited photos and birthday card using photo editor apps: LINE camera, Camera 360, and MeituXiuXiu and then shared on LINE.


Skype with friend on iphone while cooking lunch


Turned on TV as background noise, sent LINE message, ate lunch and browsed websites, searched about computer system reinstall, searched for free watch movie online websites, did textbook readings while reinstalling my computer. I alternatively used mobile, electronic dictionary device, and computer to look up vocabularies from the reading.

16pm- 17:30pm WATCH MOVIE

Browsed Chinese free movies website PPS and reviewed ratings of each movie, downloaded movie reader software and watched an Indian move NEW YORK which is about 911 terrorism. While watching the movie, I used and google translate apps to look up vocabularies, and googled info about 911 and FBI on laptop and mobile.

18pm- 20pm Reading

Read school case study on computer, googled about the reading story, cook dinner

20:30pm- 11pm GRAMMY AWARD, DINNER

Took photo of my dinner and shared on LINE. I watched Grammy Award on CBS while eating dinner and using computer and cellphone at the same time. I went to Grammy Award website, read twitter pages of celebrities who join the award such as Adele, Justin Timberlake, and Rihanna. I googled about those popular singers whom I am not familiar with. I went to youtube to listen to their music. During the award, I checked email, did another reading, and checked my refund from Victoria’s Secret. After the award, on FB I saw lots of new about Grammy Award published immediately on NewYorkTimes and Mashable.