Think Big.

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New Post: Nostalgic mountain village, Jiufen

Travel Nonstop…story continues.

Introduce one of my favorite spots in Taiwan. Mountain, Tea, Tears…


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BlueTales – JetBlue blog

blogBrand Specific Topics
“Blue Tales” is the name of JetBlue Airway’s blog which can be easily accessed through JetBlue home page. At first glance, my eyes were caught by the big chunk of tags clouds on the right hand side. One thing that’s good about the tag cloud is that users can easily find out what topics are most frequently talked about. However, when tags become too many, some how it looks a bit messy. Breaking down the categories, I found that its topics vary from promotions, new service, airport operations, to concert information, volunteer activities, behind the scene stories, and technology news.

Tone: informative, warm, upright
The blog provides information such as how your baggage is delivered during the flight and introductions of cities in their destinations. Besides, the BlueTales blog is written in a warm tone. From its blog, we can see JetBlue’s efforts on Corporate Social Responsibilities including their staff visiting American Red Cross and the Ronald McDonald House. It also recognizes crewmembers who spend time on volunteering. One story behind the scene I thought was very cute is that when one JetBlue staff realized they couldn’t find a customer’s lost Teddy Bear, she contacted the headquarters and in the end they sent a human-size bear which was the gift for Valentine’s Day contest to the customer as compensation.

JetBlue_ValentineShowing their good customer relationship, in the blog JetBlue also posts a video of staff celebrating a little girl’s birthday who picked JetBlue birthday song as her birthday tradition. The little girl and her family have been JetBlue’s loyal customers for years.

Who are targeted?
The BlueTales blog is posted almost everyday. In my opinion, the purpose of this blog is to build public image and the target audiences are shareholders and fans who aspire to know more  inside stories about JetBlude. Most articles are long and cover much information which might take a while to read. One thing interesting is that most people only comment on promotion posts or something regarding their benefits. What’s more, sometimes the readers are not passengers themselves, they could be parents or grandparents! For example, following comments are from a post where JetBlue introduces the journey of our baggage.

The current content of  Blue Tales is mostly text-based. What I would suggest is that they can add more photos, videos, or colorful designs to make it look more vivid. Besides, they can broaden reader groups by talking about interesting topics like “best cities to go in 2013” “secrets of crew member” or “vote for in-flight meal”. In this way, brand personalities will be increased as well.

How do competitors blog?

Virgin Atlantic focuses more on visual displays.
virgin virgin2
Southwest Airlines Nuts About Southwest 

southwestSouthwest Airlines uses nuts, which we are all familiar on the plane, as the theme of its blog. Compared to Blue Tales, the blog of Southwest Airlines has more interaction with customers. It has bio introduction of each blog authors and clear icons for customers to share to social websites. In addition, there are different sections such as blog, video, and podcast. Finally, they also tell you where to
go nuts!
go nuts

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Blog Analysis – THEPLATFOM


THEPLATFOM (fashion blog)

It is a fashion blog which I like for its use of colors and poster-like photos.However, there are some facts that could be improved…

1. Low quality picture reduces people’s desire of reading further.

2. Inappropriate layout design


3. There are too many tags for one post which makes people confused about the subject.

4. Some of the tags are useless and make no sense. For example, there is only on post under “sexyboyfriend” tag.Untitled

5. The notes section doesn’t provide any useful information such as comments or related links, it only shows who like or reblog the post.


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Blog Analysis – Quipsologies


Quipsologies (design blog)

The reasons I like…

1. It’s interesting to use Vol. and No. number to organize archive which makes me feel like I am reading a book.

2. The use of background color code to distinguish different types of post.Untitled2

3. Short description of posted message and readers can easily browse the post by clicking on image or the “link” icon.

4. Through clicking on “via”, readers can find the original source of a post.Untitled4

5. It will open a new page when clicking on a post, which enable reader to stay on same page for further information.

6. As a network of design blogs, it’s a great platform to connect to many other websites and blogs.

Something to improve…

First, the text font size is too small to read. Second, there is no topic category, the archive is only organized by time series.Readers can not find the post they are looking for by category.

Also, there are no links to follow or share this blog. If I want to share it I need to copy and paste the web address. In addition, too many sections and squares result in difficulty of identifying the main parts at first glance. To improve, I will adjust the layout to make posted articles stand out from website introduction, advertisement, and other instructions. Also, I will remove the whole “SUBMIT A QUIP” square and use a link instead, to save room and make it looks simpler.

Finally, the ad and sponsor sections are too big and similar to the design of main post area, which will distract reader’s focus. I will use lines to separate them or place them away from posts.


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Blog Analysis – DigitalBuzz


DigitalBuzz (digital blog)

I like this blog for following reasons: 

  1. The page layout is well organized with blog info on the top, posts in the center, and categories, comments…on the right. 2. It includes video or picture in each post to catch reader’s eyes and clearly deliver the message. Showing video or image also strongly illustrates and supports what is discussed in the posts. 3. The blogger writes in short and concise paragraphs instead of tedious articles. 4. Readers can easily find links to social website to share, follow, and subscribe the blog. 5. It shows friends who also like the page, which can drive more likes. 6. Below each post are related posts which enable users to find more information and stay longer on the blog. 7. Allow readers to sing in with FB and Twitter accounts


My Suggestion…

As a blog which talks about digital and creativity, its background and layout is a bit boring. For example, each post is similar (one video followed by text). A better example is Mashable, which utilizes various sizes of image and interaction effect to make it more stylish and attractive.