Facebook is rolling out new targeting features for its advertising interface, which allows advertisers to reach their target audiences more precisely. Advertisers can now narrow down their Facebook campaigns by four main targeting types: location, demographic, interests and behavior. In location targeting, marketers can build flexible campaigns by using the combination of geographies such as country and city or country and state. The new demographic features give advertisers the ability to reach audiences based on type of education, job title, relationship status and other information. Besides, instead of targeting broad interest categories and keywords, advertisers are able to choose one interest segment to target a specific group. Behavioral targeting options like device usage and purchases have been included as well.