In October 2013, Google released the beta of a new enhancement to Product Listing Ads, called Shopping campaigns. Starting from this week, Shopping campaigns are available to all advertisers around the world. Google Shopping campaigns are a new way to organize Product Listing Ads within AdWords, allowing merchants to browse inventory and streamline reports of Product Listing Ads directly in AdWords. Other major elements of Shopping campaigns include: structure product listing ads based on product group layering, include benchmark CTR and bulk bid changes, and add other advertiser focused updates. Existing Product Listing Ads campaigns overlap with new Shopping campaigns and advertises can choose to use regular Product Listing Ads campaigns or switch to Shopping campaigns for more flexibility and new features.