Think Big.

Twitter Announces Conversion Tracking Tool

Leave a comment

Twitter recently introduced its conversion tracking tool which allows advertisers to track the performance of Twitter Ads. By placing a tracking tag on the thank you page of their sites, advertisers can track how Promoted Tweets drive conversions on destination sites through ad impressions and engagement. One of the key benefits of conversion tracking is the conversion attribution window that can be set for both post-engagement and post-view conversions. The attribution window can identify which specific engagement triggered the conversion, such as Tweet expands and Retweets. Companies like Alex and Ani, Live Nation, and Seamless have been testing the conversion tracking beta version before the official launch.

Twitter Launches Conversion Tracking, Now Available Globally

Advertisements

Author: RhondaLin

I like traveling, scuba-diving, Japanese and Korean food. My face gets red when I drink alcohol. I try to find a way to make life exciting. Unleash your potential, think big and have fun. I tweet, I pin, I instagram.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s