Twitter recently introduced its conversion tracking tool which allows advertisers to track the performance of Twitter Ads. By placing a tracking tag on the thank you page of their sites, advertisers can track how Promoted Tweets drive conversions on destination sites through ad impressions and engagement. One of the key benefits of conversion tracking is the conversion attribution window that can be set for both post-engagement and post-view conversions. The attribution window can identify which specific engagement triggered the conversion, such as Tweet expands and Retweets. Companies like Alex and Ani, Live Nation, and Seamless have been testing the conversion tracking beta version before the official launch.