8thBridge, a social technology company, recently released its third annual Social Commerce IQ (SCIQ) report, which analyzed online retailers’ strategies of using social commerce to improve the shopping experience. 872 retailers were surveyed this year, including almost all brands in the Internet Retailer 2013 Top 500 Guide. The results show that, in terms of platform adoption, around 90% of brands are using Facebook, YouTube, Twitter, and Pinterest. Facebook and YouTube generate most traffic, while only 85 retailers are getting traﬃc from Twitter and 55 retailers are getting traffic from Instagram. About 58% of brands think Facebook drive sales most successfully, followed by Pinterest with 27% support. It also shows that Facebook is the main platform for people to share products and also the most effective way to learn about new products.