ExactTarget, a digital marketing software company acquired by Salesforce in 2013, recently released a report of the top marketing priorities in 2014. The results are based on a survey of over 2,500 marketers and provide informative insights for marketers while setting new strategies for this year. The survey found that increasing conversion rates is the first priority for marketers in 2014 (47%), while other top priorities are increasing brand awareness (46%) and utilizing behavior-based data (29%). When it comes to the budget, 98% of marketers intend to increase or maintain digital marketing budgets for 2014, with the focus on data & analytics and marketing automation. About 66% of respondents agreed that social media indirectly impacts their business performance. In addition to Facebook and Twitter, other channels marketers plan to use in 2014 include Google+, SlideShare, Blogs, Podcasts, and Pinterest.