I love shopping in retailer stores but sometimes I feel guilty for spending too much time and money on it. With the app, Shopkick, I found a reason for shopping, that is, to save more money and treat myself while shopping. “In 2012, Nielsen rated Shopkick the 4th most widely used shopping app – behind Amazon, eBay and Groupon.”
Treat yourself while shopping
How does it work? Shopkick is a shopping rewards program with no plastic cards, no confusing rules, no applications to fill out, and even no purchase required. With this shopping app in their smartphone, consumers can rack up points called “kicks” while waking into their favorite stores such as Target, Macy’s, Best Buy, Crate&Barrel, Old Navy, American Eagle, Toys”R”Us, Exxon and Mobil convenience stores. Other alliance brands include Procter & Gamble, Kraft, Unilever, Coca-Cola, Intel, HP, Disney, Sony, Colgate, Clorox, etc. Users can also collect “kicks” by browsing catalog, scanning products, and making purchase. Collected “kicks” can be redeemed for various rewards such as gift cards, iTunes song downloads, movie tickets, and more. Shopkick is available for iOS and Android devices.
Shopkick in numbers
Since launching in August 2010, by Feb. 2013 Shopkick has acquired 4 million users and has driven more than 17 million verified walk-ins to stores, 29 million product scans and millions of transactions. It announced its first profitable quarter in Q4 2012, generating $200 million in revenue for its merchant and brand partners. Shopkick’s users viewed more than 1 billion products in the app within three months since it launched the new version, shopkick 3.0, in Oct. 2012. With it, each user viewed over 100 products per day compared to 5-8 products per previously.
Users can exchange “kicks” for gift cards, a free Starbucks latte, Facebook Credit, movie tickets, or designer merchandise. What’s more, they can choose to donate their kicks to non-profits! Here tells you how much $ a kick is worth.
Walk-In & Barcode Scanner kicks
When users walk in certain stores, shopkick will automatically send you a notification of kicks to collect. Instead relying on GPS triangulation, shopkick created a highly accurate inaudible audio signal that can be detected by smartphones that have the app installed. The audio signal is either broadcast through a small transmitter in the store, or played directly through the store’s existing music system. Besides that, users can use built-in camera in the app to scan the product barcode to gain extra kicks.
Users can link their Visa or MasterCard to shopkick app and collect additional kicks when make a purchase using this registered card. Simply filling in credit card info on the app, you can gain 1 kick for every $1 spent or more bonus kicks if purchasing more than certain amount.
Find kicks waiting nearby
By using your current location, shopkick map shows you available kicks around you. The signs below each store tell you what kind of kicks you can collect, for example, the little blue means walk-in, bar code means scan products, and card means card payment.
Mark favorite Items on Lookbooks
A great new feature that allows users to plan shopping beforehand is the “Lookbooks“. It’s an at-a-glance look at what’s inside each store. Users can browse the latest picks and deals, and save favorite items to the list. Next time when they walk in the store, those items will pop out and remind what products they liked a few days ago. The info icon on the bottom right will give you more details such as price and promotion date.
Unlock kicks for next walk-in
One of the features that I like most is to unlock a catalog and gain extra kicks. On the welcome page we can see some kicks that are locked. Tapping on the lock, you will see a few catalogs. As you view more pages on the catalog, the lock bar on the top will increase and finally the kicks will be unlocked which you can redeem when next time walking into the store. It actually drives people to plan their shopping trips at home, and more more products viewed at home means more kicks earned at walk-in. According to Shopkick, 52 percent users build up walk-in kicks at home.
Benefits for retailers and brands?
For consumers, it is a useful app which helps them to save time and earn rewards from shoppings. As for retailers and brands, what kind of benefits are they looking for? First, it drives more traffic to physical stores. Second, promotion campaigns are incorporated with kicks on shopkick which enables brands to reach more consumers. Besides, it boosts purchases on certain categories that retailers want to promote. For example, in order to find the products to scan, consumers are led to some aisles they rarely go to such as Lawn &Garden, retailer private labels, etc. Finally, it generates interaction and relationship with customers. Below is the example of SONY encouraging customer engagement.
P.S. After Target and American Eagle’s nationwide rollouts, Macy’s has also introduced Shopkick into more than 7,000 stores and 250 U.S. malls.